Module 16 – Arts, Media, Entertainment on the Cutting Edge: Creating an Innovative CTE Pathway


Creating an Innovative CTE Pathway

Media module

Welcome to Creativity at the Core, Module 16 – Arts, Media, Entertainment on the Cutting Edge: Creating an Innovative CTE Pathway brought to you by Media Center for Arts, Education and Technology (A department of The Monterey County Office of Education) in collaboration with Hartnell College.

Module 16 is designed to assist teachers by providing them with the information needed to develop their own lesson plans for K-14 students.  You will find definitions and examples of what video production entails.  This module provides a wealth of information – including websites links and videos – to help the instructor understand the video making process and be able to take their knowledge and apply it in their classroom lessons.

The Presentation Chart will give you an entire overview of the module (available under Downloads).

Tutorial:  Click here for a video overview of this module. The video will cover the video/filmmaking concept, create excitement, and reassure educators. The ultimate career goal is technical competence and when completed, students will earn a certificate as qualified videographer with a video portfolio. The training program represented here extends from grades 7 to 14.  It combines academic skills, such as critical thinking, with hands-on “know how”.  This module will show you both what is needed and what can be accomplished at every grade level.

This module is organized in three parts:

Part 1: Pre-Production   

  1. It Starts with a Story (the nature of narrative; the immediacy of the project told visually and narratively)
  2. Working as a team: who does what, commitment, and owning your task (importance of team, time, deadlines)
  3. Counting the Cost: making a production on every kind of budget
  4. Research Your Story: interviews, authority, archives, and investigations.
  5. Intellectual Property: media release forms; legal issues, plagiarism
  6. Storyboards and Scripts (drafting the story). Adding camera shots, lights and sound design to your script

Click here to begin Part 1.

Part 2: Production  

  1. Basics of Filming
  2. Framing the Shot
  3. Acting and Interviewing Techniques (preparing questions, setting interviewee at ease, managing “talent”)
  4. Managing the Production
  5. Lighting and Sound
  6. Location and Setting up a Studio
  7. Camera Operators
  8. Audio Operator
  9. Chroma Key, Green Screens, Virtual Reality

Click here to begin Part 2.

Part 3: Post-Production 

  1. Video Editing on a Timeline
  2. Knowledge of Content Copyright
  3. Incorporating Music and Graphics
  4. Incorporating Animation
  5. Sound Design, Technique and Standards
  6. Exporting Video
  7. Encoding Video for Broadcast
  8. Encoding Video for Web and/or Streaming
  9. Crafting Promotional Material
  10. Distribution; slide shows, DVDs, YouTube, and beyond

Click here to begin Part 3.

How Can I Use This Module?

Students: The intent is to create excitement about our digital, visual world and the immediate, visceral nature of film/video. The module features syncretic art (design, plan, etc.), but also hands-on art (camera, lights, sound production), as well.  Our “classroom” has no walls (on-site shoots, green screens, etc.). Thus it has its own protocol (equipment, teams, language, etc.). Video and new media is shaping our world and impacts how we communicate as well as how we learn. In our digital world, video projects have the potential to reach the world, even change culture.

Admin/Teachers: The intent is to introduce educators to this project and to reassure and empower non-tech teachers.  This module is eminently doable and can be scaled up or down. We will walk you through your journey as both Teacher and Production Director, providing you with a framework and suggested content from start to finish. A small budget need not be a hindrance as cell phones can be used for cameras as well as video and still photography. Other forms of media can be highlighted, not just video. The research and critical thinking aspects of the module resonate with common core standards and develop the whole student, integrating academic skills and technical knowledge.


Upon successful completion of the Module, a student should be able to:

  • Recognize standard practices in rehearsal/performance environment.
  • Compare and analyze the theories and techniques of acting/acting for the camera.
  • Analyze texts and scripts as they pertain to narrative writing and performance.
  • Demonstrate skill for technical and artistic aspects of acting, film, & cinema.
  • Analyze theatre/cinema as a dynamic art form influencing society.
  • Analyze the components of a theatrical/cinematic production.
  • Apply imagination and character analysis to identify and describe the personality and motivations of given characters’/media personalities.
  • Apply technical processes, including lighting, set, costume, and/or stage make-up design, and audio/video editing as they pertain to a given production.


“This is what you will learn” – beginning to end.  You will be able to access a video overview of program, explaining the sequential, as well as recursive, nature of this training. The module details the nuts-and-bolts layout of the training program (template, grade level programs, how long each takes, etc.).

This certificate program is your pathway to a career in media. You will emerge with everything you need to walk from your educational setting into the real world of media production. You’ll get to explore careers in the field and walk out with a video resume and clipbook.

A major goal of the program is technical competence and an earned certificate as a qualified videographer, including assembly of a video resume with sample clips. Because all the grade levels are linked to a common template, with designated milestones set for each grade level (in downloads), a student can step into the program at any grade or budget or level and find help to produce and/or catch up to appropriate level. Students merely have to click on the related components, videos, etc., from the previous grade levels to both gauge their progress and review material.

Click here to view the Digital Media Pathway Educational Curriculum Example.
Click here for Continuum NCCPA material.


Read about the Common Core Plus Standards in the Standards document under Downloads.


  • Hamish Tyler, Former MCAET Director and Region 5 Arts Lead, Monterey County Office of Education
  • Marnie J. Glazier, Ph.D., Hartnell Theatre & Cinema Faculty Lead
  • Susanne Burns, Hartnell College Theatre & Cinema Faculty Lead

Student Assistants:

  • John C. Glazier, Hartnell College Theatre & Cinema Faculty
  • Hoshimi Ames, Hartnell College Theatre & Cinema Student
  • Vanessa Flores, Hartnell College Theatre & Cinema Student
  • Nancy Garcia Camarena, Hartnell College Theatre & Cinema Student
  • Jose Navarrete, Hartnell College Theatre & Cinema Student
  • Daniel Ramirez, Hartnell College Theatre & Cinema Student
  • Omar Gallardo, CSUMB Cinematic Arts and Technology Student
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