Americans for the Arts Launches New Campaign
On January 10, Americans for the Arts (AFTA) will launch a new campaign, The pARTnership Movement, designed to send business leaders the message that partnering with the arts can build their competitive advantage. AFTA will host a webinar,
Roadmap to The pARTnership Movement, on February 15 at 3:00 PM Eastern. It will provide a detailed tour of the website, which will offer real-world examples that demonstrate how arts and business partnerships benefit companies, tips for partnering, a zip locator to find eligible arts organizations, and tools to help advocate for more resources for the arts. Arts organizations will be able to download tool kits, find information on how to use different elements of the campaign, and share their successful partnership stories.